Privacy Policy

At My Baby Days, the protection of your personal data is a priority.

When you use our site, accessible from the site www.mybabydays.fr (hereinafter the “ Site ), we may collect personal data about you.

The purpose of this policy is to inform you of the terms by which we process this data in accordance with Regulation (EU) 2016/679 of April 27, 2016 relating to the protection of individuals with regard to the processing of personal data. personal and the free movement of this data (hereinafter the “ GDPR ”).


  • Who is the data controller?
  • The person responsible for the collection and processing of your personal data is the company ADELPHI DUNAMIS, SAS registered with the Paris RCS under number 947 900 981 whose head office is located at 25 Rue de Ponthieu – 75008 Paris (hereinafter : “ We ").


  • What data do we collect?
  • Personal data is data that allows an individual to be identified directly or by cross-checking with other data.

    We collect data that falls into the following categories:

    • Identification data (including your first and last name, email and postal address, telephone number);
    • Data relating to your lifestyle habits;
    • Data relating to your orders;
    • Connection data (e.g. IP address, logs) ;
    • Data from recordings of telephone calls between you and our customer service (for example: the content of the calls, their dates) ;
    • Data relating to your bank cards.

    Mandatory data is indicated when you provide us with your data. They are marked with an asterisk and are necessary to provide our services to you.


  • On what legal basis, for what purposes and for how long do we keep your personal data?



  • Purposes


    Legal bases


    Shelf life

    Providing our services available on our site


    Creating a personal account

    Execution of pre-contractual measures taken at your request and/or execution of the contract that you or your company has entered into with Us

    When you have created an account: your data is kept for the duration of your account.


    If your account is inactive for 2 years, your personal data will be deleted.


    In addition, your data may be archived for evidentiary purposes for a period of 5 years.

    Execute your order, carry out operations relating to customer management regarding contracts, orders, deliveries, invoices, loyalty programs and customer relationship monitoring

    Execution of a contract you have entered into

    Personal data is kept for the duration of the contractual relationship and increased by a period of 3 years from the end of the latter.


    Concerning the data relating to your bank card, they are kept by our payment service provider indicated on the Site.


    Data relating to the visual cryptogram or CVV2, written on your bank card, is not stored.

    Carry out operations relating to customer management, particularly on the follow-up of requests, invoicing and business relations

    Execution and monitoring of the contract that you or your company has signed with us

    Personal data is kept for the duration of the contractual relationship.


    In addition, your data (with the exception of your bank details) are archived for evidentiary purposes for a period of 5 years.

    Improve our services (call recording, analyses, etc.)

    Our legitimate interest in improving our services

    Recording of telephone calls: 6 months from collection

    Telephone call content analysis documents: 1 year from collection

    Create a file of customers and prospects

    Our legitimate interest in developing and promoting our activity

    For customers: data is kept for the duration of the contractual relationship.


    For prospects: data is kept for a period of 3 years from your last contact, for prospecting purposes.

    Send newsletters, solicitations and promotional messages

    Our legitimate interest in retaining and informing our customers and prospects of our latest news

    The data is kept for 3 years from your last contact with Us.


    Respond to your requests for information


    Our legitimate interest in responding to your requests

    The data is kept for the time necessary to process your request for information and deleted once the request for information has been processed.

    Contact you, using the telephone number provided on the contact form, to inform you about our products

    Our legitimate interest in responding to your requests (except opt-out)

    The data is kept for a period of 3 years from your last contact, for prospecting purposes.

    Comply with the legal obligations applicable to our activity

    Comply with our legal and regulatory obligations

    For invoices: invoices are archived for a period of 10 years.


    Data relating to your transactions (with the exception of banking data) are kept for 5 years.

    Organize competitions and promotional operations

    Our legitimate interest in building customer loyalty and offering them gifts

    The data is kept for the duration of the games or promotional operations and may be archived for 5 years for evidentiary purposes.

    Develop statistics (navigation, site audience, etc.).

    Our legitimate interest in analyzing the composition of our customers and improving our services

    The data is kept for 13 months.

    Manage requests to exercise rights

    Our legitimate interest in responding to your requests and keeping track of them

    If we ask you for proof of identity: we only keep it for the time necessary for identity verification. Once verified, the document is deleted.


    If you exercise your right to object to receiving prospecting: we keep this information for 3 years.


    The information allowing the management of your requests to exercise rights under the GDPR will be kept for 2 (two) years from the request.


  • Who are the recipients of your data?
  • Will have access to your personal data:


    1. The staff of our company and the services responsible for control (in particular auditors;
    2. Our subcontractors: hosting provider, newsletter sending provider.
    3. Where applicable: public and private organizations, exclusively to meet our legal obligations.

  • Is your data likely to be transferred outside the European Union?
  • Your data is retained and stored for the duration of processing on Google's servers located in the European Union.

    As part of the tools we use (see article on recipients regarding our subcontractors), your data may be transferred outside the European Union. The transfer of your data in this context is secure using the following tools:


    • either the data is transferred to a country which has been the subject of an adequacy decision by the European Commission, in accordance with Article 45 of the GDPR: in this case, this country ensures a level of protection deemed sufficient and adequate to the provisions of the GDPR;

    • either the data are transferred to a country whose level of data protection has not been recognized as adequate for the GDPR: in this case these transfers are based on appropriate guarantees indicated in article 46 of the GDPR, adapted to each service provider , in particular in a non-exhaustive manner the conclusion of standard contractual clauses approved by the European Commission, the application of binding corporate rules or under an approved certification mechanism.

    • or the data is transferred on the basis of one of the appropriate guarantees described in Chapter V of the GDPR.

  • What are your rights over your data?
  • You have the following rights regarding your personal data:


    • Right to information : this is precisely why we have written this policy. This right is provided for by Articles 13 and 14 of the GDPR.

    • Right of access : you have the right to access all of your personal data at any time, under Article 15 of the GDPR.

    • Right of rectification : you have the right to rectify your inaccurate, incomplete or obsolete personal data at any time in accordance with Article 16 of the GDPR

    • Right to limitation : you have the right to obtain limitation of the processing of your personal data in certain cases defined in Article 18 of the GDPR.

    • Right to erasure : you have the right to demand that your personal data be erased, and to prohibit any future collection of it for the reasons set out in Article 17 of the GDPR

    • Right to lodge a complaint with a competent supervisory authority (in France, the CNIL), if you consider that the processing of your personal data constitutes a violation of applicable texts. (Article 77 of the GDPR)

  • Right to define guidelines relating to the conservation, erasure and communication of your personal data after your death, in accordance with article 40-1 of the Data Protection Act.

    • Right to withdraw your consent at any time : For purposes based on consent, Article 7 of the GDPR provides that you can withdraw your consent at any time. This withdrawal will not call into question the legality of the processing carried out before the withdrawal.

    • Right to portability : under certain conditions specified in Article 20 of the GDPR, you have the right to receive the personal data you have provided to us in a standard machine-readable format and to request its transfer to the recipient of your choice.

    • Right to object : under Article 21 of the GDPR, you have the right to object to the processing of your personal data. Please note, however, that we may continue their processing despite this opposition, for legitimate reasons or the defense of legal rights.

    You can exercise these rights by writing to us using the contact details below. We may ask you on this occasion to provide us with additional information or documents to prove your identity.


  • What cookies do we use?

  • To find out more about cookie management, we invite you to consult our Cookies Policy.


  • Point of contact for personal data
  • Contact email: alexandra@mybabydays.fr 

    Contact address: 25 Rue de Ponthieu – 75008 Paris


  • Changes
  • We may modify this policy at any time, in particular in order to comply with any regulatory, jurisprudential, editorial or technical developments. These modifications will apply on the effective date of the modified version. You are therefore invited to regularly consult the latest version of this policy. However, we will keep you informed of any significant changes to this privacy policy.


    Entry into force: March 10, 2023